We believe the strongest brands in the home industry are built from the ground up.
The Rooted Home Group is a strategic advisory and representation firm for home furnishings, textile, and material brands.
From positioning and partnerships to sourcing, sales, and operational alignment, we help clients make smarter decisions, reduce friction, and build businesses with stronger foundations and longer-term value.
Who We Serve
For brands and businesses shaping the future of home with greater intention.
We partner with founders, makers, and companies at a pivotal stage of growth (when there is real momentum, but also real complexity) to refine positioning, strengthen operations, develop smarter partnerships, and align the business around what will actually move it forward.
Grounded in over 25 years of industry leadership (across textiles, manufacturing, retail, sourcing, and strategic growth), The Rooted Home Group aligns product, positioning, and partnership to drive disciplined, enduring growth across the luxury home sector.
“My work is about helping clients align what they believe with what they build and how they bring it to market.”
– Kathryn Richardson | Founder & Principal, The Rooted Home Group
How We Work
Strategic Representation
Selective representation of luxury textile mills, brands, individuals, and sustainable material producers within the B2B home market. Focused on disciplined brand alignment, margin strength, and long-term account development.
Brand & Market Advisory
Strategic guidance for mills and home brands seeking clarity in positioning, sales structure, product development, and channel expansion.
Industry Education
CEU development, sales training, and sustainability education designed to elevate knowledge and strengthen market standards.
Our Approach
Every partnership is evaluated through three lenses:
Material Integrity
Performance, provenance, and responsible production.
Market Alignment
Disciplined positioning within the appropriate luxury channels.
Commercial Strength
Margin awareness, supply chain stability, and scalable growth.
This is not transactional representation, it’s structured partnership.
Meet the Founder
Kathryn Richardson | Founder & Principal
The Rooted Home Group
Kathryn Richardson brings more than 25 years of leadership across the home, textile, manufacturing, and retail industries. Her career includes experience with brands and companies such as Laura Ashley, Williams-Sonoma, Schumacher/ Waverly, Revman Industries, Swing, Libeco, and Verellen, where she built deep expertise across sales, sourcing, merchandising, operations, strategic growth, and market development.
That breadth of experience gives Kathryn a rare perspective.
She understands how strong brands are built from multiple angles: product, people, positioning, partnerships, and the internal structure required to support lasting growth.
Her work today brings those insights together to help businesses in the home industry move forward with greater clarity, stronger alignment, and a more disciplined path to growth.
Kathryn is also a respected industry leader and advocate. She has served in leadership roles with the International Textile Alliance, including President, Vice President, Treasurer, and Board Member, and is also a past President of the Sustainable Furnishings Council.
What defines her work is not just experience, but perspective: an ability to see the bigger picture, recognize where opportunity exists, and help brands align what they believe with how they grow.
Let’s work together.
Have a question about the lines we represent, or want to inquire about representation for your own product line? Interested in booking Kathryn for a speaking opportunity or seminar with your organization?
Fill out the form and we’ll find a time to talk about your ideas.